The study was a small (10 patients), double-blind experiment, and the formula did show some measurable anti-aging results.
COVER FX CHEM FREE SKIN
The authors theorized that the 10% AA is released slowly from the silicon delivery system and probably stays in the upper layer of the skin to give antioxidant benefits, while ATIP penetrates more rapidly and deeply and gives some wrinkle-reducing benefits. We could find Tetrahexyldecyl Ascorbate mentioned only in one published in-vivo study that examined the anti-aging properties of a silicone formula containing 10% AA and 7% ATIP. So this all sounds really great, but these are only in-vitro results at this point. Third, ATIP seems to have all three magic abilities of pure vitamin C: it gives antioxidant protection from both UVB and UVA rays, it increases collagen synthesis (even more than AA) and it has a skin brightening effect by reducing melanogenesis by more than 80% in human melanoma cell cultures. There is also in-vitro data showing that it converts to AA in the skin. So great in fact, that it surpasses the penetration of pure vitamin C threefold at the same concentration and it penetrates successfully into the deeper layers of the skin (that is usually important to do some anti-aging work). Second, because it's oil-soluble, its skin penetration abilities seem to be great. First, it is stable (if pH < 5), easy to formulate and a joy to work with for a cosmetic chemist. With this context in mind let's see what ATIP might be able to do. In addition, vitamin C's three magic properties (antioxidant, collagen booster, skin brightener) are all properly proven in-vivo (on real people), but for the derivatives, it's mostly in-vitro studies or in the case of ATIP, it's in-vitro and done by an ingredient supplier. Meanwhile, shop in store at Liberty and Space NK before the end of May.It's a really promising candidate (see below), but while reading all the goodness about it in a minute, do not forget that derivatives not only have to be absorbed into the skin but also have to be converted to pure vitamin C (ascorbic acid or AA) and the efficacy of the conversion is often unknown. Our goal is to simplify the customized complexion experience for all. We help make customizable beauty accessible and reflective of seasonal, age and/or skin condition evolutions. Cover FX was founded on the belief that everyone wants what’s best for their skin and that’s where we come in. Selfridges Beauty Workshop manager Daniela Teixeira said: “Cover FX is leaving, however it will be replaced with amazing and exciting products from Beauty Blender.”Ĭover FX has assured UK fans that they will be able to purchase the brand online. Welcome to Your Healthiest(Skin) Relationship. Especially as consumers and the general public are ingredients-aware and health aware too.” They are vegan and cruelty free, which has now become a priority for many brands, particularly since China’s ban on animal testing that will come into action from 2020.īouchaara comments: “That alone is a massive marketing point. It does not use chemicals, such as parabens nor fragrance, gluten, mineral oil or talc. People don’t know about Cover FX and if they do, there isn’t enough information on the brand.”Ĭover FX products are developed by 20 dermatologists. However, Samah Bouchaara, makeup artist with 25.6k followers on Instagram, disagrees that the brand was not marketed successfully: “Brands blame it on the market and consumers instead of taking responsibility. In an interview with Byrdie Casale said: “If you can’t find your shade, look to Cover FX.” Its 40 shades were on the market prior to Rihanna’s Fenty beauty line, which shook the traditional cosmetics industry.
Known to many for its science-led approach, a source close to the brand told _shift: “The UK was not ready, the marketing was underprepared and the merchandising needed some work.”įounded in 2000 by chief innovator and MAC’s founding partner Victor Casale, the brand is one of the pioneers of inclusive shade ranges since 2015. Cult make up brand Cover FX is pulling out of the UK.
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